B.Craft
BRANDING
TYPOGRAPHY
DIGITAL DESIGN
B.Craft, founded by Leonie Schulze Bölling, is a business and life coaching practice that helps individuals and organisations find joy and meaning in their work. Blending creativity with a pragmatic, hands-on approach and entrepreneurial thinking to co-create and empower.
B.Craft needed a new brand identity that built on where the practice had been, paving the way for the next chapter of the business journey, and encompassing a wider narrative. We crafted a brand language to reflect this unique spirit, with a strong mark and tactile feel, ensuring B.Craft’s identity embodies its mission and values.
B.Craft
BRANDING
TYPOGRAPHY
DIGITAL DESIGN
B.Craft, founded by Leonie Schulze Bölling, is a business and life coaching practice that helps individuals and organisations find joy and meaning in their work. Blending creativity with a pragmatic, hands-on approach and entrepreneurial thinking to co-create and empower.
B.Craft needed a new brand identity that built on where the practice had been, paving the way for the next chapter of the business journey, and encompassing a wider narrative. We crafted a brand language to reflect this unique spirit, with a strong mark and tactile feel, ensuring B.Craft’s identity embodies its mission and values.
B.Craft
BRANDING
TYPOGRAPHY
DIGITAL DESIGN
B.Craft, founded by Leonie Schulze Bölling, is a business and life coaching practice that helps individuals and organisations find joy and meaning in their work. Blending creativity with a pragmatic, hands-on approach and entrepreneurial thinking to co-create and empower.
B.Craft needed a new brand identity that built on where the practice had been, paving the way for the next chapter of the business journey, and encompassing a wider narrative. We crafted a brand language to reflect this unique spirit, with a strong mark and tactile feel, ensuring B.Craft’s identity embodies its mission and values.














"Working with Claire was an absolute pleasure – open, friendly, and inspiring. She gave me excellent guidance, delivered on time, and created a design I truly connect with. I'm thrilled with the result and feel perfectly equipped to carry it forward on my own."
Leonie / Founder, B.Craft