Willow & Maw / Branding
In crafting the branding for Willow & Maw, a floral design studio and cutting garden nestled in South East London, our aim was to capture the essence of their ethos: beauty, sustainability, and community. Led by Lucy Maw and her dedicated team, Willow & Maw specialises in crafting exquisite floral arrangements for deliveries, weddings, and events, all sourced locally and grown sustainably.
To align with the ethical values at the core of the company, we conceived a clean and bold identity that would complement their stunning organic photography. Our goal was to create a design that would not only stand the test of time but also serve as a canvas for Willow & Maw's exceptional work to shine.
