Polaroid Originals / Art Direction & Digital Consultancy
Collaborating closely with Polaroid's internal team, I served as a consultant to help steer the brand in a new direction via their website and photography content. Tasked with helping to implement a new site design with an external agency, my focus extended to crafting a comprehensive photography hierarchy strategy that would redefine Polaroid's visual identity.
Central to our approach was infusing Polaroid's brand with a distinct human touch. To achieve this, we cast a diverse array of real Polaroid enthusiasts, situated in various locations, each contributing a unique narrative to the story of every camera model. We aimed to evoke emotion, authenticity, and connection, inviting users into the rich Polaroid experience.
